A record number of qualified bidders pushed the auction price of a sophisticated mountain retreat nestled among the ski and film scene in Park City, Utah, to $4.2 million when Heritage Luxury Real Estate Auctions offered the prime estate March 1. With access to world-class skiing and the world's indie-film scene, the no reserve auction of 105 White Pine Canyon Road marks the firm's most successful luxury estate auction to date.
"There is no doubt we reach qualified, motivated buyers who are ready to bid millions for the exclusive properties listed through Heritage Auctions," said Nate Schar, Director of Heritage Luxury Real Estate Auctions. "A record, 10 qualified and fully-vetted bidders stood ready to cast a bid for this property and the result rocked the Park City, Utah, real estate community."
The custom-designed, ski-in/ski-out home, is a comfortable showcase of exceptional features and finishes, including an impressive five bedrooms, eight baths, an elevator and a heated three-car garage. The home's unique ski-in/ski-out atmosphere, is made convenient with a fully heated driveway and walkways. Just steps away from the Alpenglow Ski Run, this coveted location comes alive with exclusive access to mountain vistas, challenging trails, and year-round recreation. Groves of mature aspen and pine trees envelop the 6+ acres of private property, with views of the mountains, valley and ski runs from every angle.
"Resort real estate is tricky at times and our market is made up of a good amount of luxury second homes," said Michael J. Mazzone, a Park City resident for 23 years and broker on record for the auction. "[Heritage Luxury Real Estate Auctions] could not have been more transparent and professional throughout the process. The marketing that Heritage did for this home is like nothing I have ever seen in my career. Even if it was something I could match financially, I do not believe it would reach the audience that equals a qualified Heritage client.
"I am proud to be the Broker of record for this transaction and I hope I can assist in many more transactions in The Park City market with Heritage Auctions by my side," Mazzone said.
Using non-traditional marketing methods and connecting with Heritage Auctions' over 950,000+ online bidder members, interest in the exceptional property reached as far as The Middle East and across North America, Schar said. The home's dedicated website received more than 18,500 visits and staff hosted more than 30 previews. Come auction day, a great roomful of eager and willing bidders --- relaxing near one of the mansion's five fireplaces --- were ready to raise their paddles to own the 7,900-square foot, 6-acre estate.
At home within The Colony, this premiere, gated development that was recently purchased by Vail Resorts, and newly merged Park City resort, creating exceptionally planned community that takes advantage of an exquisite location to create a one-of-a-kind lifestyle for the residents.
"We remain steadfast in our dedication to balancing our clients' needs with market conditions and then thinking outside the box to reach bidders who have never before considered a luxury real estate auction," Schar said. "The Park City, Utah, estate was a perfect example of how we reach high income and high net worth individuals as well as close the transaction within 60 days."
- True Ski-in/Ski-out Property
- Steps Away from Alpenglow Ski Run
- Immediate Access to Numerous Ski Lifts
- Within the gated, Resort Community of the Colony
- 5 Bedrooms/8 Total Baths
- 6+ Acres of Wooded Terrain
- Mountain/Valley Views
- Snow Melt system for Drive & Walkways
- Other Features include: Climate-Controlled Wine Cellar, Hot Tub with Mountain views, Theatre Room, Full Swing Golf Simulator, Home Gym, Office & Loft Study
- Technology Features: Handicapped Accessible Elevator, Radiant Heat Floors, and Crestron Home Automation System
- Minutes from Park City's Famed Main Street
- Surrounded by 7,300 Acres of Skiing & Snowboarding
- Park City Resorts were recently purchased by Vail Resorts, adding $50+million in upgrades
- 35 Minutes from Salt Lake City
All bidders are required to pre-qualify for each property auction by submitting proof of guaranteed funds. Bids will only be accepted in person or by phone, and online bidding will not be available. For more information or to pre-qualify to bid, please call 855-261-0573 or email LuxuryEstates@HA.com.
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For more information and to speak with one of our auction specialists, please call 855-261-0573.